Know And Test The Qualities Of A Money Making Website

Making money from websites depends on creating quality website. Do not ignore tiny improvements, as these small changes add up to big one bringing in good results. Do not ignore tiny improvements, as these small changes add up to big one bringing in good results. Testing your website is not a cumbersome one and many think so and don't even try it. Ultimately they end up with failure and frustration. Do a test, for example by making a change in your headline.  If it is ok then do some changes in other aspects of your website. Either keep or dump a particular change depending on your results. Online money making in an art and do it patiently.

Non-performing sites need changes on many fronts. It is better to start with your sales copy. It is one of the prime area to turn a non-performing site into a money making machine. In a sales copy there are different areas that need to be tested to make a profitable change. The areas are listed here. Do the tests on each aspect of your sales copy. If you have not done any change till date, then it is time to start it today.

Write a Catchy headline

Your headline is the foremost thing which makes a good first impression of your website or sales copy. Keeping your visitor for a longer time in your website is more important to effect a sales conversion. Headlines plays an important role. It should grab the attention of your visitors. It should provide them the answer or solution they are looking for. It should imply the benefits of your site over and above the competitor's.

Constantly test new headlines, even though the current one is performing well, as some other headline may be even more profitable. Apart from the content of your headline pay attention to visual effects like color and border. Highlight the salient features and italicize the important words.

Test the price range

There are too extremes in fixing the price. Too low a price will affect the sales and too high a price also do the same thing. The price should be fixed in such a way, the customers get the feeling that they get value for their money spent.

Do a complete price testing. Start with a price lower than your starting price and also test higher prices to ascertain the acceptable level that would make the people buy from you. Number of sales alone is not the criteria to fix the price. Fewer sales at higher price will bring in more profit. Fix a price that brings in more profit and not more sales with less overall profit.

Pay attention to main body copy

Do not write a long sales copy. The tendency of visitors is not to read your sales copy word by word. They usually scan through your webpage looking for information they want to know. They won't read your content word by word. Write your content in such a way to place before your visitors' view point the important features, when they scan through your copy.

You can make your visitors to go through your sales copy from top to bottom and pick up the major features of your website and products, by making some essential changes to your copy. Do the following changes to your main body copy.

• Use bulleted lists

• Use sub heads

• Use fonts like Arial or Verdana

• Place impressive graphics and images

• Keep white back ground and leave open spaces and do not cramp your content and images.

Your visitors should get a quick idea about your product or service.

Give clear offer without any room for confusion

Your offer should be precise and clear. Don't confuse your visitors with your price or the product you are selling. Give an offer with entire package, that includes incentives or bonuses.

Test your conversion by changing the offer with different benefits and bonuses.  The bonuses you add should be useful and relevant to the product you are promoting. Adding a bonus just for the shake of it won't work. Your bonus should add value to your offer to make a great impression with the customer.

Another aspect which needs testing in your sales copy is the benefits, your products offer to your customers. People are very particular about benefits and they have to get a clear idea of how the benefits of your products can make their lives easier. They are also very particular on how your benefits are different from other products. Focus on benefits and not just features. Benefits should be attached to the features.

Testing different Layouts for your website

How to create money making website? Website layout is another area most of the webmasters are not paying enough attention. Because of this they lose sales. Use the statistics to know where your visitors enter your site and where they leave. Test a page from where most of your visitors exit without placing an order.

• Test different places for your opt-in offer.

• Layout should be user friendly. Test one, two or three column layout that best suits your product or service and the pattern of your sales copy.

• Place your navigation links at the top or at the left hand side of your page to make them easily visible to the visitors. Any trouble in navigation will make the visitor to move away from your site.

• Place a prominent 'call to action' text or button. Try different places or place them at prominent places.

Quickly identifying the new element that brings in more conversion is the key to testing your website. Don't hesitate to drop the one which hurts your conversion. Test a change one by one. If you make a change all at a time to your headline, bonus and call to action, you can't ascertain which change is making difference to your improved profit.

Keep a bench mark to test your changes. If a headline brings in 2% conversion, then keep it as the bench mark to test another headline. If the new one brings in 4% conversion then move up your bench mark to that level to conduct further testing of headlines.

Festivals and other seasonal factors play an important role in your sales. Keep all your testing in the same time frame. Testing conducted at different seasons will not give you the accurate results. You will be confused which change brings in more profitable results.

Keep a perfect record of your testing. Your sales copy is the beginning of your testing on your website and it is not the end of it all. Focus your testing to other areas depending on the number of visitors reaching your order form or opt-in form and other pages of your website. The other areas you can concentrate are your email campaign, pay per click campaign and order processing.

To get a good sales conversion, start testing your sales copy with particular attention to its headline, main body copy, your product price, incentives and bonuses and the navigation of your website layout. Do and test the changes patiently and over a period even a small  change in your money making website can bring in surprising profits to you.