Have long term vision in your email marketing campaign. Big online 

achievers do their marketing with long time goal in their mind.

Having on short term goal and doing messy things will give you a 

little success or no success. Plan a step by step approach to achieve 

your goals, that is first your short term goal and then your long

term goal. What experts insist is that, have a long term vision even 

though you are just getting started to achieve your short term goal.

 This principle applies not only to email marketing but also to 

everything in our life. Give up the right-now sale, short term attitude. 

Based on your honesty and service, you email messages are an important 

tool in building a lasting relationship with your customer, before you 

made the first sale.

 If you have a list  you would like to start selling immediately, 

expecting that your customer would buy immediately what you are offering.

Here is, where  you have to apply the above principle by controlling 

your temptation. You shouldn't immediately and  constantly bombard your

list nothing but sales pitch. Build committed relationship. Be a Person

first and a salesperson second, for the best results.

 Make The Best Impression

Your first impression is the best impression. Your first few email sales 

letters prove to be the most effective if they're written in a warm, 

helpful, let's-be-business-friends "voice."

GIVE What is expected of you

 Watching television is a preferred choice rather than turning on the

internet. Most people are on the Internet looking  for information 

and not waiting to be sold. They don't like to see the high pitched sales 

letters with the headings, "you'd better buy it now".

Through your first few email messages try to earn the trust of your 

prospects. So don’t be a salesperson, be a trusted source. 

 Building relationships won't happen overnight. They're built overtime. 

Your sequence of letters should be written in a way that they slowly, but 

surely convincing your prospects that you're someone with whom they'd 

like to do business. Keep the promises you are giving in your mails.

After you've laid a foundation -- make them happy with your gifts,

demonstrated your knowledge, etc. -- you'll have plenty of time to 

build a case for buying from you.

 Move Your Prospects To The Next Level

 Your first few emails written with valuable information, will set the 

ground, for your prospects to know you well. After you've built trust

in the relationship and gradually exposed consumers to the benefits of 

your product or service... you can "graduate" them into your "real time" 

ezine list.

 Don't include a time-dependent message in your pre-written letter series.

You can't risk that Your subscribers receiving  a "Season's Greetings" 

in the middle of June. After graduating your prospects to your ezine 

list, you can send a Valentine's message in February, a 

"Happy Birthday America" message in July, etc.

Start your sales campaign only when you confidently feel that your

like you, and trust you. After  reaching that stage, you can confidently

influence people. Keep Ongoing timely communications and build rapport.

High level of achieving in online business requires successful building 

of list with built in trust. Working with long term vision will give you

more sales and more profits.