Image Link SEO
Image Optimization Tips
Image link SEO is one of the factors of search
engine optimization of a website. Know the image optimization tips as it is one of
the important aspects of on-page SEO. Eye catching graphic are essential for a
professional looking website to attract visitors and to make them spend some
time on your website. One thing you have to remember is, in the ultimate end
content is more important for a quality website. Good contents help your site to
get back links and higher search engine ranking.
Use graphics with restraint as over use of images
will affect the speed of your website. The visitors are usually impatient and
they won't wait for a long time, for your website to open. The speed of a
website is more important to the visitors. You have only 20 seconds to get their
attention and make them to browse through your website. The search engines also
take into account the speed of the website and a slower website may be
downgraded by the search engines.
Optimizing Images
Use appropriate images relating to your website
theme and the content of a particular page. The following points are most
important in optimizing images for search engine optimization.
Image Link name
Give the image link a name which contains the keywords
for which you are optimizing. Suppose you are selling treadmill, name the image
as Treadmill.jpg rather than PG 346.jpg. You can add the brand name or
particular model name to the image name. Use hyphens and don't use underscores.
If you have images of various sizes, see which one
is taking a shorter time to download. If the image size is too small opt for a
bigger one which takes lesser time to download.
Quality and size of the image
Lower quality images take less time to download
but it affects the website's attraction and will deter the visitors from further
clicking through your website. A high quality image takes a longer time than a
low quality image. But you can select the right image size to decrease the
downloading time.
Use thumbnail image to solve this problem, if you
are not able to get a small image with quality. Place thumbnail image of the
large image next to the description and link it to the big image. The acceptable
download time is 12 seconds.
Image compression
Another option to decrease the downloading time of
an image link is to compress it. Compress the image optimally. While compressing the
quality of the image should not get lost. You can change the width and height of
an image in the <img> tag. But the full size of the image will still be
downloaded.
It is better to resize the image using suitable
software. Set the required width and height in the <img> tag. Before saving the
image to use in your website see to it, the quality of the image is not
compromised. Use different image formats to get the highest compression without
affecting the quality of the image. You can use .png, .jpg or .gif file format.
.bmp format is not advisable.
How to use Alt text and
Alt tags
Placing text on images won't serve your image
optimization for seo. search engines can't read texts embedded on images. To
make the search engines to know the theme of the image use 'alt text'. Using
text has numerous advantages. Link Text can be easily downloaded, it is easier to
read and the most important thing is, it can be easily crawl by the search
engines.
Using alt text will make the search engines to
crawl and understand what the image represents. Image optimization brings in
more targeted traffic through text searches and image searches. The ALT text is
shown when the mouse is placed over an image. Already we have mentioned to name
the image with keywords. Placing alt tags is not a difficult task as any one can
easily learn the basic html codes.
As in the case of name of the image, use keywords
in the Alt-text. As the Alt-text makes the search engines to crawl, it makes the
image user friendly as it clearly shows what it represents. Alt text has a
bearing on the ranking of your website. Place the display text in the alt tags
between "".The Alt Text is placed in the HTML of
your page, inside the image tag using alt tags as shown below by bold letters.
<img border="0" alt="Treadmill" src="file_name/treadmill.jpg"
width="200" height="250">
Design an image matching you website theme with
less kilobytes, for a less download time. Give importance to image optimization
as image link SEO plays a role in overall ranking of your
website.
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